This Travel Ad was designed for a high-end travel magazine in order to promote a new direct flight from Vancouver YVR.

The magazine audience is primarily middle-aged females with high ranking corporate positions who frequently travel. In order to appeal to this demographic the main image is of a woman exploring Egypt.

The typeface is clean, professional and minimal. The color palette is neutral and reflective of the destination. The ad provokes the audience to consider the possibilities the destination has to offer while being easily relatable.